Complex Problems: Part 4 – News Versus Propaganda

I regret to inform you that you are being misinformed on a daily basis.

For many years, Americans depended on TV networks, newspapers and radio to bring them the news in an unbiased manner. The news gatherers were mostly graduates of journalism schools that instilled in their students the need to be thorough, objective, and professional. It was during this time that we came to rely upon such journalistic giants as Edward R. Murrow, Walter Cronkite, David Brinkley, Chet Huntley and many more. These people were among the most trusted in the nation.

Even local radio and TV stations were to be trusted as they were bound by the Fairness Doctrine which demanded that, since the stations were operating on public airwaves, they had to operate in the public interest. That meant they needed to tell the truth and clearly separate news from opinion. A failure to do so would result in the suspension of their broadcast license.

Then along came cable TV. Since cable didn’t rely on public airwaves, it was argued that the Fairness Doctrine could not be applied to them. And, at the urging of conservatives and President Reagan, the Federal Communications Commission rescinded the doctrine altogether. That paved the way for Fox News Channel and rightwing radio hosts such as Rush Limbaugh. They began with news stories with a biased conservative slant. But, over time, they filled their schedules with anti-government lies and rightwing propaganda that evolved into conspiracy theories and fantasies completely untethered to the truth. By contrast, liberal shows never gained traction because they tended to be less hateful, less emotional and focused on presenting the unexciting, often boring, truth.

A couple of decades after the repeal, social media added to the cacophony of lies and deceit to which anyone with a political agenda could add their voice. Indeed, more people now get their news from social media than legacy media. You know, the networks, newspapers and magazines that are, for the most part, staffed by real journalists – the journalists who often risk their lives in war zones to inform you about current events.

Unfortunately, MAGA loyalists spearheaded by Donald J. Trump deemed the journalists’ reports to be fake news. They would have you believe that only partisan pundits, anti-regulation billionaires, couch potatoes and conspiracy theorists can give you the “truth.”

As if that’s not bad enough, most of the legacy media are now owned by 6 corporations managed by multimillionaires and billionaires whose personal greed outweighs the public interest. They continue to slash budgets for their news departments and intercede in editorial decisions, sometimes causing staff to resign in disgust. (The departures of Ann Telnaes and Jennifer Rubin from The Washington Post and Jim Acosta from CNN are the most recent examples of the trend.)

Given the rise of propaganda combined with the ongoing destruction of legacy media, is it any wonder that our population is so misinformed and divided? Indeed, many Americans have tuned out news altogether. Therefore, it should come as no surprise that many voters make their choices based almost entirely on emotions and gut feelings rather than facts and evidence.

It certainly does not bode well for our nation’s future that the most frequent questions for search engines following the 2024 presidential election were: Why wasn’t Biden on the ballot? And what is a tariff?

Our nation’s founders believed that an informed citizenry is necessary for our democracy. But given the complexity of today’s society, it’s unlikely to expect most Americans to seek out the truth, to search for trustworthy and reliable news sources. Far too many Americans are more interested in who their favorite celebrity is dating than who is running for office…more interested in a major leaguer’s batting average than in the nation’s latest unemployment statistics.

Finding a potential solution for this problem is daunting.

Our populace is so divided and entrenched in their beliefs, almost certainly there can be no agreement as to which sources to believe and what constitutes the truth. Further, the Republican Party, in particular, has long depended on telling lies, distorting the truth and creating scapegoats to gain power.

One possible solution is for the news industry to police itself. After all, the mass of misinformation and disinformation has not only destroyed media credibility. It is dragging down readership and ratings.

Perhaps all of the major news outlets could agree to clearly identify which stories are factual news and which are opinion. Maybe they could even agree to hold themselves to the long-held journalistic standard of reporting, requiring a news story to be based on multiple credible sources. (It happened before, in the early 1900s, after attention-grabbing headlines and sensational stories were blamed for the beginning of the Spanish-American War.) Or the maybe the major news media could create an elected board of news editors given the power to hold all news outlets accountable.

Failing that, the only other possible way out of this conundrum is some form of government regulation – to reinstate the Fairness Doctrine and enforce it against all news platforms. Of course, that or any other attempt by the government to hold media accountable for telling the truth will immediately be labeled censorship. But there must be a way for the leaders of both political parties to come to terms. If not, I fear that our nearly 250-year-old experiment with democracy will almost certainly fail.

Bad News.

Faced with intense political divisions and the growing threat of political violence driven by “fake news” and “alternative facts,” it should be little wonder why many Americans long for the days of Walter Cronkite, Chet Huntley, David Brinkley, and the like, a time when all Americans shared the same set of facts. When journalism was a highly respected profession.

So, what changed?

Most prominently, it was the growth of cable television news networks and the subsequent repeal of the Fairness Doctrine (an FCC regulation that required broadcast networks to operate in the public interest – to keep opinion separate from news and to tell the truth. The combination of those two factors led to the rise of radio hosts such as Rush Limbaugh who capitalized monetarily by blaming the government and Democrats for all of our nation’s ills. It also led to the fascist propaganda outlet otherwise known as Fox News Channel.

Rather than working to bring us unbiased news coverage, the pundits on talk radio and Fox News peddled fear, anger, and hate. Why? Because they’re more profitable than speaking truth. And though they began the decline of journalism, they are certainly not the only factors.

Most of today’s news outlets are owned by just six mega corporations. Where ABC, CBS, and NBC viewed news as a public service in the 1950s, 60s, and 70s, today’s media owners view their news operations as profit centers. Where there once was a figurative firewall between news and entertainment, now they’re intertwined.

Moreover, in order to turn a profit in order to fill the coffers of their owners, the news operations are vastly understaffed and underfunded compared to what they once were. And the journalists lack the ethics and training of previous journalists. Too often, their reporting lacks objectivity, context, perspective, history, and accuracy.

Those journalistic principles have been replaced by both personal and corporate bias, speed, sensationalism, entertainment value, and a focus on ratings.

Worse yet, much of the American public has disdained networks, newspapers, and news agencies, such as the Associate Press, for social media which consists mostly of misinformation, disinformation, rumor, and innuendo. And many Americans choose their news sources based on whether or not the sources report stories that fit their political views.

Further, far too many journalists and consumers lack curiosity. They claim to not have the time or energy to do even the most cursory research. Instead, they blithely pass on what they’ve previously heard or read without question. A great example is that, for decades, news media reported that US corporations faced “the highest corporate tax rate in the world.”

In fact, that has never been the case.

If they had taken the time to do the research, they would have found that the highest US corporate tax rate never ranked higher than fourth. And when you look at the total corporate tax burden for corporations, US companies pay far less than those in other countries – 3.9 percent compared to 12.9 percent in Japan and 19.1 percent in Australia, for example. (Sources: OECD and the Tax Foundation.)

The nation’s founders believed that the future of democracy rested on an educated and informed populace. That requires a robust and objective free press. If we are to, once again, return to the United States of America, we don’t have to share the same opinions. But we must be able to share the same set of facts!