The answer is Democratic leadership…or, more precisely, the lack of it. The only discernible strategies of the Democratic Party are to wait for minorities to become the majority and to send a constant barrage of fund-raising emails to registered Democrats in hopes of countering the massive amounts of money from corporations, PACs, Super PACs, and 501c4s aligned against them.
There has been no attempt to brand the Party (a new logo does not constitute a brand). No attempt to communicate the Party’s principles. No attempt to tout its accomplishments (Obamacare has been a great success, yet many Democrats are afraid to claim it). Instead, the Democratic Party’s entire emphasis seems to be focusing on the stupidity of Teapublican opponents (the candidates are extreme, but the Republican Party relies on sound marketing principles).
While there is abundant evidence of Teapublican failures, such as the Republican Party’s denigration of women, its simultaneous attack on abortion, contraception and education (contraception and education have long been proven to be the most effective means of preventing abortions), its attack on minorities and immigrants, its attack on safety net programs, and its penchant for war, pointing to these things is not, in of itself, a strategy.
A real strategy is to clearly and succinctly state what the Party believes. A real strategy is to have the courage to promote and stand up for those beliefs. A real strategy is to draw clear distinctions from your opponents in a positive way. A real strategy is to proudly run on your record, not from it. A real strategy is to educate voters about your candidates, not the opponents. A real strategy is to demonstrate that you serve the voters instead of the special interests.
On almost every count, the Democratic leadership fails.
That’s too bad, because the Democratic Party continues to field some great candidates. For the most part, those candidates deserve better.