Regardless of what happens in the upcoming presidential race, one thing has been forever changed…journalism.
Though the competition for ratings has long influenced the news – forcing news editors to adopt the “if it bleeds, it leads” philosophy – the demand for ratings has relegated newscasts to stories of violent crimes, accidental deaths, and confrontations only occasionally interrupted by feel-good “human interest” stories. Instead of informing the public about issues that really matter (pending legislation, environmental destruction, corporate influence in government, foreign policy decisions, and government and corporate corruption), the philosophy governing reporting by corporate-owned news media seems to be to keep the public perpetually frightened and stupid.
Newscasts have become little more than infotainment.
How else do you explain Donald Trump’s ability to manipulate the media into providing his campaign with roughly $3 billion of free news coverage – many times that of his competitors? How else do you explain the lack of coverage for Bernie Sanders’ campaign, even though he has drawn larger crowds than Trump at every stop? How else do explain the media’s reporting of the latest accusations about Hillary Clinton’s emails without facts or context?
When I earned my journalism degree, every story was expected to contain the basics of who, what, where, when, why and how. Rumors and accusations were not, in themselves, considered news. No story could be printed or aired if it didn’t include those basic elements. What’s more, the story had to be verified by two independent sources – more if the story was deemed to be exceptionally controversial.
Journalists like me were inspired by giants: Edward R. Murrow, John Cameron Swayze, Walter Cronkite, Chet Huntley and David Brinkley. News gathering operations like CBS had news bureaus and reporters located around the globe based on the concept that it was not enough to tell the story, it was important to provide context and real understanding. It was considered more important for reporters to be right than to be first. Opinion was clearly labeled as such and not permitted to contaminate a news story. And there was an impenetrable firewall between the business side of the media and the news department, except in the not-so-rare instances where the owner of the media was also a journalist.
Such news departments exposed the viciousness of Senator Joseph McCarthy. Bob Woodward’s and Carl Bernstein’s reporting brought down the criminal enterprise otherwise known as the Nixon administration. Seymour Hersh’s reporting laid bare the horrors of the My Lai Massacre. Cronkite’s reporting was credited with ending the Vietnam War.
In more recent times, based on the woeful state of modern journalism, the corporate news media made it possible for the Bush administration to lead our nation to war in Iraq based on propaganda and lies. And they didn’t just report Trump’s ascendency to the GOP presidential nomination. In search of ratings and ever-larger profits, they actually created the Trump we see today.
Each day, the “news” is dominated by Trump. The media rarely fact-check his rants, provide context for his claims, point out inconsistencies in his statements, or broadcast alternative views. Unlike opposing candidates, he doesn’t need to waste campaign funds on airtime. In fact, he has actually made money by using campaign funds to pay his own companies for transportation, lodging and more.
In the heyday of broadcast journalism, reporters and news anchors tried to create a signature to be used to end a broadcast. For Murrow, it was “Good night, and good luck.” For Cronkite, it was “And that’s the way it is.” Now that the media are no longer willing to hold their newscasts to the standards of journalism, I’d suggest a slightly different slogan – “Another day, another dollar.”
That’s all the corporate media seems to care about.